General Motors owned, assembled, and sold Pontiac automobiles in the United States. Pontiac was introduced as a companion brand for GM's more luxurious Oakland cars, but by 1933, it had fully supplanted its parent brand. It was sold by GM in the United States, Canada, and Mexico, and was positioned above Chevrolet but behind Oldsmobile, Buick, and Cadillac in the hierarchy of GM's five divisions.Beginning with the 1959 models, ads emphasised the lifestyle that came with owning the vehicle rather than the vehicle itself. It positioned itself as GM's "success" division and claimed to "build enthusiasm" by stressing its "Wide Track" nature.
GM revealed in 2008 that it would take the same direction with Pontiac that it had with Oldsmobile in 2004, discontinuing producing and selling cars under that name by the end of 2010. This was in the midst of the late 2000s financial difficulties and turnaround efforts. The last Pontiac-badged vehicle was built in December 2009, with one more vehicle being built in January 2010. On October 31, 2010, Pontiac distributor franchise deals expired, allowing GM to concentrate on its four remaining North American brands: Chevrolet, Buick, Cadillac, and GMC. Edward Murphy, a horse-drawn carriage manufacturer, founded the Oakland Motor Car Company in Pontiac, Michigan, in 1907.
Another former buggy company president, William Durant, formed General Motors as a holding company for the Buick Motor Company the following year in Flint, Michigan. Pontiacs were reliable but not very effective for a long time, from the prewar period to the early 1950s. They were equipped with the Pontiac straight-8 engine, which was marginally less costly to make than the V8, but was also heavier and longer. Furthermore, due to undue flex in the long crankshaft, straight-eights were limited to a low compression ratio and a low redline. Flatheads were not a liability in this application because they were inexpensive (yet quiet).
In early May 2009, Jim Waldron, a Pontiac dealer in Davison, Michigan, declared that he was interested in buying the Pontiac name and trademarks, as well as several soon-to-be-closed GM plants, in order to produce vehicles. GM, on the other hand, had already agreed to withdraw the name, and had started selling off its remaining inventory, stating that, unlike Saturn, Hummer, and Saab, Pontiac would not be sold. The Pontiac brand was discontinued in Mexico after the 2009 model year, and the company was renamed Matiz, which sold just one car, the Matiz G2 (the Matiz logo is identical to the Pontiac logo).
In January 2010, the Orion Township Assembly Line produced the last Pontiac, a white 2010 model year G6 4 door sedan. Pontiac was the second GM brand to be phased out in the last six years. Oldsmobile, which had been phased out for four years, faced the same fate in 2004. After Merkur, Mercury, Passport, Asüna, Geo, Plymouth, American Motors (AMC) (renamed Eagle in 1988 and phased out in 1999), and Oldsmobile, Pontiac became the ninth North American automotive brand to be phased out since 1987.
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Bear the following in mind when looking for Pontiac used parts. Be certain that all used car parts you buy are compatible with your vehicle. As a result, produce an OEM or VIN number (vehicle identification number). Look for a snap of a used car on the seller's website or in a junkyard. Please include your yard and zip code so that we can arrange your used car's delivery costs with your courier. The items you purchase come with a warranty. They could be tampered with or crash entirely during delivery; don't worry, we will totally refund or repair you.
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